Advocacy Campaigns

High level planning and positioning informed by decades of on-the- ground advocacy experience.

  • A non-profit hub for the sustainable and impact investment sector in the United States.

    Service Type: Advocacy Campaign
    Client Type: 501(c)(6) Membership Organization
    Issue Area: Sustainable Investment

    US SIF: The Sustainable Investment Forum is the leading voice advancing sustainable investing in the United States. US SIF’s mission is to rapidly shift investment practices toward sustainability, focusing on long-term investment and the generation of positive social and environmental impacts – resulting in a more sustainable and equitable society. US SIF’s members, representing $5 trillion in assets under management or advisement, include investment management and advisory firms, mutual fund companies, ​asset owners, data and research firms, financial planners and advisors, broker-dealers, banks, credit unions, community development financial institutions and non-profit associations.

    Penchina Partners worked with US SIF’s Policy and Programs team to develop an advocacy campaign to combat misinformation around sustainable investing and to push back on anti-ESG messaging and legislative efforts. Penchina Partners worked with US SIF to hone its messaging around ESG and the sustainable investing field; helped launch public-facing web-based tools to demystify ESG; and assisted with the establishment of the Congressional Sustainable Investment Caucus. We also helped launch the Investor Voice Network, a coalition of organizations that represent tens of thousands of investors, to bring the investor perspective so that policymakers on both sides of the aisle can make informed decisions on policies.